GLOBAL BLUETECH SUMMIT

Rallying investors & innovators FOR thriving oceans & economies.

We worked with SeaAhead to design and host their first Global Bluetech Summit in Brooklyn, New York. The summit is not only the first significant event that SeaAhead hosted but also the first event of its kind.

CHALLENGE

SeaAhead is a new organization with an ambitious vision of breaking down the silos between century-old industries to promote a collaborative and innovative approach. The event is a major test of this lofty vision as we begin to build a global movement.

INSIGHTS

For SeaAhead to succeed in building a movement that breaks down silos and inspires change, we had to shift from emulating entrenched industries to sharing a bold vision of the future. To incite change, we had to show, not tell.

OUTCOME

The resulting strategy is simple – to promote a movement that is bold and collaborative, we need to build a brand that looks and sounds different. We designed a brand that went against expectations to facilitate conversations from a different perspective.

01 / MINIMUM VIABLE BRAND

Clarifying the value of collaboration

The vision of SeaAhead is to bridge the gap between the identified challenges and solutions surrounding the oceans. To date, resources have mostly gone into advocacy, policymaking, and research, all of which only points to the problems. The purpose of SeaAhead is to bring together visionaries, innovators, and funders to break down silos and seek sustainable solutions together.

The inaugural Global Bluetech Summit is a significant step forward to closing that gap between challenges and solutions. With over 200 attendees from various sectors from around the world, new conversations started, friendships forged, and collaborations will soon follow.

02 / COMMUNICATION DESIGN

Designing the intentional double take

Our design and communication strategy was simple – Look different, consistently. The stickiness of any brand design is its consistency. Leading up to the conference, we designed every marketing touchpoint to build up the anticipation for the event.