avid

Refocusing a 70-year-old audio brand on tech equity.

Famed for creating the first airline entertainment headphones, AVID’s business expanded over time, but the COVID disruption pushed them to rethink their business. Using our strategic branding process, AVID rediscover their purpose and passion for their future.

challenge

AVID’s business model was made for a pre-COVID world. To survive, they had to pivot and rethink how they work, and this exploration sparked an internal rediscovery.

INSIGHTS

A company doesn’t thrive for decades by maintaining the status quo. Our rebranding process helps business leaders craft a compelling picture of who they want to be.

OUTCOME

We helped AVID reconnect with their history, sharpening their focus on audio solutions for digital learning and amplifying the passion for impact they’ve always had.

“Working with Giant Shoulders validated who we are, and they helped us articulate what we were thinking. They were great to work with and ready to pivot when we needed.”

Emil Belisle, Director of Marketing Communications

01 / Brand Repositioning

Reconnecting with AVID’s history to inform the future

In 1961, AVID developed the first airline entertainment system, and over the years, they expanded to serve a broad customer base from hospitality to education. COVID hit many industries hard, especially education. When the pandemic began, schools moved online, leaving students, teachers, and parents scrambling.

Just as AVID redefined airline entertainment, now they saw an opportunity to innovate at the intersection of audio, learning, and growth. Audio matters more than ever.

Our strategic rebranding process created space for AVID’s leaders to explore who they are and who they want to be. Reconnecting with their past gave them a strong foundation to clearly envision the future they want to create.

02 / Visual and Verbal Branding

Crafting a confident, innovative brand for the future

A good rebrand signals that a positive, intentional change is coming. We collaborated with AVID’s team to build a brand they can take pride in.

This process gave the team clarity and confidence to move forward together. AVID is about building relationships, amplifying the future, and creating good in the world.